The 2025 NRA Annual Meeting took place in Atlanta, Georgia, at the Georgia World Congress Center. Over 70,000 people showed up — including hunters, sport shooters, law enforcement officers, and firearms fans from all across the country.

We at GUNNR Optics were proud to be there, sharing our newest gear and meeting the community that powers everything we do.



Meeting Shooters Face-to-Face at Booth #4177

For three exciting days, the GUNNR team got to talk directly with visitors. We shared the story behind our brand, explained how we design our scopes, and introduced people to our popular Odin LPVO series.

Many longtime customers stopped by to say hello — and new shooters came to learn more. The feedback and conversations were amazing.

“The vibe was super positive. People were excited, curious, and really into what we’re building,” said Lance Garrison, Head of Marketing at GUNNR.

Launching New Products Everyone Wanted to Try

Two new products made their big debut at the event:

HEIMDALL 6–24x50 HPVO

THOR Micro Red Dot

Visitors loved the HEIMDALL’s super clear glass, easy zero-stop feature, and smooth turrets. Designed for long-range shooting, it impressed both new and experienced shooters.

Throughout the weekend, about 400 people — including law enforcement, veterans, hunters, and everyday shooters — tried out our scopes and red dots. They gave us great feedback.

One visitor even said:

“Why haven’t I bought this yet?!”

GUNNR Gear Was a Hit

People didn’t just love the optics — our merch was flying off the table too. We handed out:

Around 100 GUNNR t-shirts

1,000 GUNNR challenge coins

Plus more fun branded items

People were proud to show off the GUNNR logo, and it meant a lot to see how excited they were.

Jessie Huang, Head of Product Development, said:

“When shooters instantly understand how our gear helps them — whether they hunt or compete — it shows we’re doing something right.”

Why We Go: It’s All About the Community

Being part of the NRA Annual Meeting isn’t just about showing off gear. It’s about connecting with the people who actually use it. We shared stories, talked about favorite ranges, and heard firsthand what shooters want.

These conversations inspire us to keep making better gear.

To everyone who visited Booth #4177 — thank you. Your time, feedback, and support meant everything to us.

At the 2025 NRA Annual Meeting, one of the most talked-about products at the GUNNR booth was the Odin 1-8×24 FFP LPVO Rifle Scope . Shooters from all backgrounds — tactical, hunting, and competitive — were impressed by its clear glass, smooth zoom, and how easy it was to use at both close and mid-range distances. Seeing people try it out in person and hearing their feedback confirmed that this optic really hits the mark for performance, reliability, and value.