Facebook Campaign Manager is a robust tool that can assist businesses of any size to successfully reach and interact with their target audience on the world's largest social media site. Through the creation and management of Facebook advertising campaigns, businesses are able to raise brand awareness, drive traffic to their website, and generate leads and sales. One of the most important ways in which Facebook Campaign Manager can assist is by offering granular targeting options. This means that businesses can guarantee that their adverts are being displayed to the users who are best placed to be interested in their goods or services. For instance, a sporting goods business can target users who have shown an interest in sport, or those who reside in a location where there is a high incidence of sports clubs and teams.