<p class="" data-start="0" data-end="87">At <strong data-start="92" data-end="110">Super Bowl LIX, Kendrick Lamar didn&rsquo;t just perform&mdash;he delivered a full cultural moment, amplified by his standout <strong data-start="210" data-end="234">Halftime Show Jacket. Designed by Martine Rose, the varsity-style jacket featured a cobalt blue body with contrasting black and white leather sleeves. Across the chest, the word &ldquo;GLORIA&rdquo; was boldly emblazoned, referencing the emotional final track of his <em data-start="469" data-end="474">GNX album. With every detail, from color choice to structure, the jacket perfectly reflected Kendrick&rsquo;s bold artistry and narrative-driven style.



<p class="" data-start="618" data-end="1143">The back of the Super Bowl LIX Kendrick Lamar Halftime Show Jacket included the pgLang logo, a symbol of Lamar&rsquo;s creative collective, while custom patches on the sleeves highlighted references to his &ldquo;Grand National&rdquo; tour and lyrics from songs like &ldquo;Peekaboo&rdquo; and &ldquo;Not Like U.&rdquo; Worn during a globally watched performance, the jacket fused fashion with meaning, becoming an instant icon. It wasn&rsquo;t just clothing&mdash;it was storytelling in motion, a perfect reflection of Kendrick&rsquo;s ability to blend music, message, and design.